POTENTIAL partners are being encouraged to climb aboard SeaGuernsey 2005. The initiative will be the prominent theme of VisitGuernsey’s marketing for next year and Sark and Alderney will also be included.
Deirdre Livingstone, head of the SeaBritain 2005 project, gave a presentation in Castel Cornet’s Hatton Gallery yesterday evening to leaders of interested groups.
‘The whole purpose is to enthuse people and galvanise them into becoming creative,’ she said.
‘Britain is an island nation and in terms of a marketing campaign, this is an easy sell.’
SeaGuernsey 2005 will follow on from the 1204 celebrations and last year’s Victor Hugo bicentenary.
Miss Livingstone said SeaGuernsey and SeaBritain could leave their marks beyond 2005.
‘The most important sweep is to leave a legacy beyond 2005 and we are keen to make sure that SeaBritain is not a one-year wonder.’
Formerly head of partner marketing for VisitBritain, in January last year Miss Livingstone was seconded to head SeaBritain 2005.
She specialises in single-project management and has led a number of VisitBritain campaigns.
SeaBritain is a major initiative of the National Maritime Museum in partnership with VisitBritain and other organisations and groups including the Channel Islands.
Next year marks the 200th anniversary of the Battle of Trafalgar and the death of Admiral Lord Nelson.
‘We decided to build out from there and the aggregation of all these events will make Britain a must-visit place during 2005,’ said Miss Livingstone.
On 28 June the first Royal Navy International Fleet Review since 1977 takes place in the Solent. More than 100 ships and a further 35 from visiting navies will be there, as will the biggest gathering of tall ships ever seen.
‘Our strapline is to take a fresh look at the sea and revitalise people’s interest in it.
‘The campaign could last for the next 10 years or even be an ongoing thing.’
Miss Livingstone has spent a lot of time travelling the country with a roadshow to promote SeaBritain, which, she said, was all about ‘lighting fires’.
VisitGuernsey marketing manager Peter Falla said Miss Livingstone’s presentation at Castle Cornet was an opportunity for representatives of the local community and potential key partners to become enthused.
‘With our involvement with the SeaBritain campaign, it will enable them to get ﾓbuy-inﾔ to a whole range of activities which help celebrate SeaGuernsey 2005,’ he said.
Article posted on 12th August, 2004 - 12.00am
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