This Is Guernsey

Messages projected onto the High Street are part of this year’s campaign and pictured with one are Superintendent Ian Morellec and Drug and Alcohol Strategy coordinator Andrea Nightingale. (Picture by Steve Sarre, 0682295)

THE Christmas anti-drink-drive campaign was launched today with a message urging islanders to think before they act during the festive season.

Racing driver Andy Priaulx, athlete Dale Garland and Deputy Matt Fallaize are among those backing this year’s campaign, which features messages projected onto the High Street.

In addition, reflective banners have been placed at 10 key sites around the island.

Drug and Alcohol Strategy coordinator Andrea Nightingale said islanders need to act responsibly when it comes to alcohol.

‘The core message of the campaign is that there is always a choice that can be made - you can have a great time and make your way safely home, or you can get into your car and end up with an appearance in court, a massive fine or a prison sentence,’ she said.

‘All you need to do is think before you act and make the right choice.

‘Leave your vehicle at home, take a taxi, walk, or organise a designated driver - there is ultimately no excuse for drink-driving in Guernsey,’ she said.

Facebook group Don’t Drink & Drive GSY has more than 700 members and continues to promote the danger.

It also provides a forum whereby islanders can share stories, opinions, suggestions and experiences.

The Christmas campaign, a joint venture between the Drug and Alcohol Strategy, Offshore International Advertising and the police, has in its four years of existence helped reduce drink-drive offences by30%.

It has again secured the support of retailers selling alcoholic beverages, which will feature messages reminding islanders of the consequences of drinking and driving. Pubs, clubs and restaurants have also lent their support and will have posters

and beer mats bearing anti-drink-drive messages.

These efforts will be backed by T-shirts, adverts on buses, police vehicle branding and a Guernsey Press advertising campaign.

Police spot checks are being carried out throughout December.

Superintendent Ian Morellec said this Christmas the police were asking islanders to reflect before they make the decision to get into their vehicle while under the influence.

‘For many drivers the possibility of losing their licence and in certain circumstances their liberty is a major deterrent, as is the possibility of losing their employment.

‘It is easy for islanders to find alternative means of getting home that do not create the same threat to the community as drinking and driving,’ he said.

nÊSuspected drink-drivers can be reported to the police on 725111 or anonymously via Crimestoppers on 0800 555 111.

Article posted on 5th December, 2008 - 2.29pm