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Here's a challenge for Roger Domaille: If encouragement is such a wonderful idea, and so likely to work (given that it hasn't over the past thirty years here, nor in any other urban area I can think of), how about he offers to resign if at the end of one year congestion is not lower, and walking and cycling rates are not higher? And maybe he'd like to take up a bet with me - I'll wager him £100 against his £50 that encouragement will achieve nothing without some form of "stick". I guess what he's really saying is that it's all very complicated and tiresome, and he doesn't fancy annoying anyone by introducing an unpopular though effective anti-car policy, so he's decided to do nothing except waste a bit of cash on pointless information campaigns or painting a few white lines on pavements and labeling these 'cycle lanes', like the pathetic example on the Esplanade.