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From time to time, someone here posts a suggestion not to take an SNL broadside seriously - along the lines of "ignore it and it will go away". I can only imagine these remarks come from MoJ insiders doing their best to try and stave off the consequences of admitting the awkward probability that a rampant SNL is costing the Sark economy real jobs and hard-to-establish credibility. There is only ONE organisation on Sark that doesn't need to care what potential incoming business investors think, because it already owns and controls an effectively monopoly of the Island's commercial life. Even if we divide Delaney's preposterous viewing statistics by 100, that's 20,000 people who might now think that Sark is a cross between Dodge City and Buchenwald. And for those who are in conflict with the SEM/SNL - such efforts to play down the SNL's effects and significance are like describing the Black Plague as a "mere sniffle". Let's get real in 2013.