A RECRUITMENT expert has advised businesses to take the World Cup seriously to avoid staffing hitches for the next month. Lynda Sims, managing director of Placing People 1st, said it was important that staff knew what was expected during the tournament.

UK surveys have revealed that recruiters felt absenteeism would increase if England progress to the later stages and boost the need for temporary staff. There are also concerns about absences through sickies and loss of productivity from post-match hangovers.

‘I know that lots of staff and their bosses will want to watch the matches. By planning and communication in advance, employers can avoid misunderstandings and everyone can get into the party spirit, while balancing work and play,’ said Ms Sims.

‘If issues are sorted out before kick off, then everyone can relax, enjoy the matches and make sure things get done in the work place.

‘Firms and their staff can reap the financial reward of the feel-good factor that accompanies the World Cup without any costly misunderstandings.’

* FLYING the English flag during the World Cup is fine with planners.

‘National flags of support are not classed as advertisements. From a planning perspective. there is no issue with them being flown,’ said Jim Rowles, director of planning control services.

The Bridge Motor Shop has sold hundreds of flags and air fresheners bearing the St George’s Cross.

‘We have almost sold out,’ said managing director Nigel Robert. ‘UK suppliers say they are struggling to cope with the demand.’