THE finance industry has received positive coverage in an international trade journal. The latest edition of International Investment includes a full-page article written by Peter Niven, chief executive of GuernseyFinance – the promotional agency for the industry.

He said he was delighted.

‘This is just one example of how GuernseyFinance is increasingly using the trade media to promote the island as an international finance centre to key decision-makers around the world,’ he said.

He said one of the aims for this year was to continue cultivating stronger relationships with journalists of similar publications.

In the article, entitled On The Up, Mr Niven claims that the island’s finance industry entered the new year in very healthy shape.

‘The growth that was a feature of 2005 continued throughout 2006, pushing levels of business to record highs, and the indications are that this upward trend will be sustained.’

He also details how, in order to maximise trade, work is continuing to improve the island’s already business-friendly environment and promote it internationally as an ideal location in which to conduct finance business.

International Investment, a title from London-based publishing house Incisive Media, claims to be the premier publication for international advisers. It is specifically targeted at middle to top-end intermediaries who advise on offshore products.

The monthly journal has an average distribution of 11,000. Its readership includes independent financial advisers, accountants and lawyers, with more than half the copies distributed in the UK, about a quarter in the rest of Europe and the remainder throughout the world.