‘Decline’ is a matter of perception
Thursday 21st February 2008, 2:30PM GMT.
Is Sark’s visitor economy diminishing and does it need rejuvenation? Matthew Smith of Sark Tourism looks at the statistics
RECENTLY, there has been considerable discussion of Sark’s ‘declining’ tourism industry and significant coverage given to the need to ‘regenerate’ it.
Unfortunately, both statements ignore the fact that for the last few years the number of people visiting the island has been increasing.
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Loyal customers continue to come to Sark annually because we love it. However, the boat fare across from Guernsey now costs more than the airfare from London. Also there is less choice of when to fly, in particular Aurigny from Stansted has much more restricted flights than before. I suggest it is the expense and difficulty of getting to Sark, when compared to other places, that might be affecting tourism. This is especially important when trying to attract new, younger visitors, who will become the next generation of loyal returners.
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As said in the previous comment, the cost of a ticket to sark is too expensive £22 per adult and £11 per child bring a family of four £66. Thats fair enough if a family is going to stay there for a week, but its to expensive for a day trip!!
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we went over to Sark last October – the first time for a few years. While I accept that it was close to the end of the season, a lot of shops were either closed or closing early, even though they had a boat load of visitors. The place looked shabby and uncared for – a real disappointment.
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All negative so far.
Time for a full serious review of tourism. I remember this being a very interesting place to visit.Start by setting out clear objectives for expectations of visitors & business/home owners. I will be happy to input plenty of ideas in return for a short free stay!
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I was disappointed that Sark declined the offer of Travel Trident to run a service between the islands. It was a great opportunity missed and I feel that the residents may live to regret their decision in the future
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