Software designer James Rowe. (Picture by Adrian Miller, 0576226)

AN ONLINE briefing system for creative agencies is the brainchild of software designer James Rowe.

The 30-year-old came up with the idea as a way for firms in industries such as advertising or design to be more efficient.

‘At the moment work comes in as a brief in the form of a document or email. It gets printed off and put into a job basket, changes get made and then sit on someone’s desk and either get lost or forgotten,’ said Mr Rowe. ‘With Brief Us, people can log on to a central website and easily manage their workflow. It’s not anything  revolutionary, but I was amazed to find out it has not already been done.

‘Creative agencies seem to have lots of expensive Macs but they’re not using them to their full potential.’ Mr Rowe saw the opportunity for his business idea while working for a marketing company. A friend persuaded him to enter last month’s Bright Young Things just two days before the deadline after convincing him he stood a chance of winning. He made it into the final six and worked with mentor and sponsor Julian Winser, the CEO of Schroders in Guernsey.