KING of spin Max Clifford (pictured) has given islanders his advice on how to become rich and famous. The PR guru, who represents top celebrities such as Simon Cowell, has been in Guernsey since Thursday as the guest of AO Hall and the GTA University Centre.

‘The quickest way to get noticed these days is to become involved with someone famous. Reality TV is another route, as long as you have a thick-enough skin.’ Mr Clifford, 65, was guest of honour at the second fraud conference at the St Pierre Park Hotel yesterday.

He also had some words of wisdom for the lucky few who might one day make the A-list. ‘Make sure you see fame for what it is. The people close to you should be the ones you’ve known for years and remember that probably 95% of your new friends are interested in you only because you’re famous. Keep your feet on the ground, make the most of it and enjoy yourself – don’t let it destroy you.

‘Also, you should hire someone like me as that’s the difference between short-term fame and lasting success.’