GuernseyFinance coverage ‘worth more than budget’
Wednesday 3rd September 2008, 2:30PM BST.
Coverage of the finance industry within the UK media is increasing rapidly, according to GuernseyFinance.
New figures show that editorial coverage of the island’s industry within the UK national and trade media is now 14-and-a-half times more influential than it was two years ago, said chief executive Peter Niven.
The evidence, which relates to the period between October and the end of March, was gathered by a UK company that scans media coverage, links it to a measuring system called the media influence index and then passes it on to GuernseyFinance.
‘This report is extremely good news,’ said Mr Niven, pictured.
‘Having more influence in the UK national and trade media is raising awareness of the Guernsey brand among decision makers in key markets like London.’
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Peter Niven
I agree this island is attracting a lot of media coverage. My point to you is very little of it is positive but I suppose this doesn’t count?
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