Guernsey must market itself – GuernseyFinance
Wednesday 13th May 2009, 2:30PM BST.
CONTINUING to market the island overseas during the current economic downturn is vital, according to GuernseyFinance chief executive Peter Niven (pictured).
The head of the promotional agency for the island’s finance industry was speaking at yesterday’s Chamber of Commerce breakfast seminar and said Guernsey had to show its resilience to current and prospective business partners.
‘In the current economic climate it’s more important and vital that we market Guernsey than ever before.
‘I’m in London more now than I have been at any other time in this job because we need to show people that we are with them in the not-so-good times, as well as in the good times just hoovering up the business.’
Consultation on how much the finance industry should contribute towards GuernseyFinance is currently taking place, with the Commerce and Employment Department recommending a flat charge of £75 per full-time staff member at each business regulated and licensed by the Guernsey Financial Services Commission.
A maximum charge per company of £7,500 would also apply.
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CONTINUING to market the island overseas during the current economic downturn is vital in making sure that GuernseyFinance chief executive Peter Niven keeps his job. The other Peter, Peter Neville at the GFSC, can retire but Peter Niven still has a few years to go.
Problem is: how can anyone take Gsy seriously as an international finance centre when, unlike the Isle of Man (£180m) and even the tiny Faroes ($65m), Gsy cannot afford to help when a GFSC-licensed, Gsy-incorporated entity goes bust and, according to Deputy Jones, cannot even afford to send its Chief Minister on transatlantic official business in Business – let alone First – Class?
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