Island thinking is ‘priceless’

Friday 25th June 2010, 2:29PM BST.

Graham DaldryAN ISLAND mentality is a priceless asset and a resource Guernsey must use, the Arts and Islands Conference was told yesterday.

Specsavers creative director Graham Daldry (pictured) said the Bailiwick was an untapped resource of independent thinking that was sufficiently different to that in the UK.

‘I believe living on a island can be very conducive to stepping outside the dome that is the conventional way of seeing, thinking and doing things.’

That idea was not widely accepted when he started out in the island, he said. ‘When I came to Guernsey, I was told by most of my friends that to run a national advertising campaign from a base so small was to attempt the impossible.’

The received wisdom was that basing such an enterprise in a big city was essential to success, but Mr Daldry said that was not the case.

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  1. 1
    Toni Bandinee

    Does this include our very own Ship Of Fools “The States Of Guernsey”

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  2. 2
    blah

    i read this piece and thought – what on earth is he on about?! please give me one example of guernsey’s “independent thinking that is different to that in the UK?” and that could not be produced in any other creative marketing factory? how does he explain the world wide advertising successes born in big city offices? i was then incredulous to see the guernsey press had swallowed this pretentious nonsense so deeply as to conclude in their editorial of the same day that “one thing keeps guernsey going: our originality of thought.” what?!!!!!!!! one example please? note the context of originality. look – guernsey is a nice island in many ways but morally crap in many others. the true guernsey island lies somewhere between the originality of pimping its low tax status to whoever will pay and the originality of names such as eustace le blancq, whose funeral report shared the same edition as the preposterous propoganda that graham daldry appeared to contrive and which was absurdly held aloft as the truth.

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  3. 3
    Paul Le Page

    The UK also has an island mentality although it is not as strong as Guernsey as it is a much larger island.

    There are certainly advantages to island mentality, but there are downsides too, such as a degree of xenophobia and a stubborn reluctance to change and embrace new ideas (which in fairness can also be a good trait). It can also cause a small mindedness that makes mountains out of molehills.

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