No sign of Specsavers’ famous phrase disappearing from use
Monday 13th December 2010, 2:30PM GMT.
Creative director Graham Daldry, left, and marketing director Richard Holmes with members of the Specsavers creative team which has picked up a string of awards this year. (Picture by Steve Sarre, 1064509)
THERE is no end date in mind for the ‘should’ve gone to Specsavers’ catchphrase, according to the optical group’s creative director Graham Daldry.
He came up with the tagline in 2003, and he sees no reason why it needs to be changed.
‘If we needed to change it, it would mean we are not doing our job properly,’ said Mr Daldry.
The catchphrase has proved its worth in 2010 with a number of award wins in the past couple of months and throughout the course of the year.
- To read Guernsey Press stories in full, click here for subscription details. Individual editions are now available online.
Island Life
All about Guernsey
Ambassador of the Year 2011
History & Heritage
Visitor Information
Guernsey's government
Campaigns
Voice For Victims
Voice for Victims is a campaign aimed at promoting the rights of those affected by child sexual abuse.
This is Guernsey
Guernsey Press
Useful Links
