Big two supermarkets would welcome direct Dairy dealings
Thursday 13th January 2011, 2:29PM GMT.
RETAILERS have largely welcomed the recommendation that the Dairy should work directly with shops in future.
Stores such as Checkers and the Co-op currently buy milk from roundsmen, who distribute it after buying it from the Dairy at a gate price.
The independent report released on Monday said that the Dairy had failed to link commercially with major supermarkets and shops, creating a ‘dysfunction of market management, promotion and service, which would not be tolerated elsewhere’.
At the moment, there are 26 distributors who deliver milk to shops, doorsteps and caterers.
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