Tomorrow’s price today persuades Zef to sell his business

Friday 25th February 2011, 2:30PM GMT.

Zef Eisenberg, pictured in November, when plans for the island’s purpose-built skatepark had been approved by planners. (Picture by Peter Frankland, 1048149)

THE founder of Europe’s largest sports nutrition brand Maximuscle is ‘proud’ of what the business has achieved over the past 20 years following its £162m. sale to GlaxoSmithKline.

Guernsey resident Zef Eisenberg, who founded Maximuscle in 1991, said the deal, which was completed last week, signalled a new chapter for the company and he wished its new owners well.

Because although he sold the majority of Maximuscle to private equity firm Darwin for £75m. in 2007, he had retained a 30% stake in the company and was still its president.

‘It has been an amazing 20 years,’ said Mr Eisenberg.