£30k ‘move to Alderney’ ad campaign
Thursday 24th October 2013, 3:00PM BST.
THE States of Alderney has launched a £30,000 media campaign to sell the idea of living and working there to UK residents.
Adverts promoting the island will appear every day in eight different publications spanning the Financial Times to Country Life until the end of December.
Alderney’s population has fallen by a fifth in the last decade, down to 1,903 this year, with young people in particular leaving in numbers.
The media blitz is being launched in tandem with the provision of a ‘relocation officer’ at the States to field enquiries about any aspect of living or running a business from Alderney and a new website called www.movetoalderney.com, featuring information on subjects such as the island’s tax regime, testimonials and case histories of people who have already emigrated to Alderney.