Asda blasted over ‘mental’ costume
Wednesday 25th September 2013, 10:50PM BST.
Supermarket giant Asda has come under fire for advertising a fancy dress outfit featuring someone covered in blood and brandishing a machete as a “mental patient fancy dress costume”.
The Halloween costume, which is designed to look like a blood-splattered straitjacket with ragged edges, was on sale for £20 through the supermarket’s clothing arm George.
Many took to Twitter to express their disgust at the description including former footballer Stan Collymore, who has a well-documented battle with depression.
He tweeted: “Dear ASDA, nice stereotype of ” Mental patients”. Something you’d expect from the ###. A f***ing joke.”
“Do you actually realise how many people are hanging themselves because of being frightened of the stigma? Wording is CLEAR. MENTAL PATIENT.”
Former spin doctor Alistair Campbell, who has also suffered from the illness, wrote on the microblogging site: ” Look what Asda’s selling… what possesses these people?”
Katie Dalton of Welsh mental health charity Gofal also wrote on Twitter: ” Dear @asda, did you take 1 second to consider how it would affect the 1 in 4 people who experience mental health problems in any given year?
“Dear @asda, how on earth did you come to the conclusion that this is an appropriate fancy dress costume? Disgraceful.”
No one from Asda was immediately available for comment but, in response to a barrage of tweets, the store’s official account posted: “Thanks for your feedback. We agree. Our George colleagues had already picked up on this and are taking action.”