Music tourism generates £2.2bn
Friday 11th October 2013, 5:41PM BST.
Tourists attending concerts and music festivals are boosting the UK economy to the tune of £2.2 billion a year.
Music tourism is providing a massive boost to the UK, including at least 24,000 jobs each year, a report from VisitBritain showed.
Direct spending by UK and overseas music tourists, including buying tickets and paying for transport and accommodation, was worth £1.3 billion last year.
Further indirect music tourism spending – additional spending along the supply chain generated by music tourists – added a further £914 million, making a total of £2.2 billion.
VisitBritain said the average live music audience was comprised of 41% music tourists, with these tourists from overseas spending, on average, £910 while attending festivals and £602 while attending concerts.
Domestic music tourists spent, on average, £396 while attending festivals and £87 while attending concerts.
The report also said that o verseas tourists accounted for 6% of music tourism visits but a huge 20% of music tourism spending, with London attracting 28% of all music tourists to the UK, with 1.8 million visiting the capital.
VisitBritain chief executive Sandie Dawe said: “This report confirms that the UK’s music scene has significant international appeal and that music tourists spend lots of money and travel across the whole of Britain.
“This will act as a catalyst for us all to ramp up our activity and forge better relationships with festival organisers, promoters, venues and producers to raise awareness of our amazing music scene across the world.”
Jo Dipple, chief executive of industry body UK Music – which helped prepare the report – said: “It’s clear our music industry is doing a great job for the British economy, encouraging 6.5 million tourists who generated £2.2 billion last year.
“Music tourism created over 24,000 jobs. Just think what we might achieve with policies that specifically target the music tourist in this country and abroad.”